Guerrilla Marketing Excellence
The 50 Golden Rules for Small-Business Success 

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by "guerrilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

• Learn when and how to use humor (if ever) in your marketing
• Discover the crucial difference between profits and sales
• New ideas for marketing in a recession
• Wisdom for gaining share of mind, employing guerrilla gimmicks, and using marketing combinations
• The latest uses of video and television to assure distribution