The Guerrilla Marketing Handbook
Marketing Doesn't Have To Be Expensive To Be Effective
· Whether your business is huge ($100 million plus) or a one-man shop in your basement, here are the tools you need to get the maximum bang for your buck.
· Hundreds of ideas and examples to turn your business into a marketing powerhouse.
· Thousands of resources, contacts, and phone numbers to transform your plan into specific actions.
Ten Marketing Secrets Revealed Inside:
1. How to turn your best customers into traveling salesmen and walking billboards.
2. Where to find low-cost color printing for brochures and fliers.
3. How to buy a full-page ad in Time Magazine for less than $1,000.
4. The four most important rules for writing effective ad copy.
5. How to break through the clutter with a well-placed billboard.
6. How to barter to get ads for free (or nearly free).
7. Why lowering your price is almost always a bad idea.
8. How catalogs can dramatically increase your advertising impact-locally and nationally.
9. How ten-cent ad specially can pay for itself thousands of times over.
10. The simplest, most overlooked way to dramatically increase your sales.
